Board of Directors

Daniel J. Holland | Chairman

Former Chief Operating Officer for Hewitt Associates, the world leader in HR pioneering, breakthrough ideas, services and products for clients that include more than half the FORTUNE 500® and more than a third of the FORTUNE Global 500® companies. He is a sports enthusiast and father of an athlete with a physical disability.

Steve Frederick | Vice-Chairman

Financial Advisor at Edward Jones Investments. Former naval aviator with 22 years of military service in the U.S. Navy. Steve and his family have participated in BlazeSports programs since the inception of the organization in 1996. He is a parent of an elite athlete with a physical disability.

William Scott | Treasurer

Bill is a retired partner from Hewitt Associates, a global provider of Human Capital and Management Consulting services with over 500 offices in 120 countries providing HR Consulting and Outsourcing services. Bill was the managing partner for Canada (Toronto), Europe (Paris) as well as the Mid-Atlantic (Washington D.C) region. He serves on other Boards in both Canada and the United States. An avid sports participant, he now resides in Naples, Florida.

Alex Armas

Alex is an aerospace engineer by training, working in the field since 1999. He is currently aviation engineer for the Federal Aviation Administration.  Most importantly Alex and his wife live in Villa Rica, Georgia, and are parents to three great boys Zachary, Ethan and Samuel.  Zachary and Samuel were both born with spina bifida and participate in BlazeSports programs in Georgia.  Alex is a passionate parent and an advocate for the disability sport movement and BlazeSports. He walks the talk. 

Bert Burns

Bert Burns is renowned throughout the healthcare field as the founder of UroMed, an industry-leading catheter supply company that assists thousands of people nationwide with various physical disabilities. Bert founded UroMed more than 15 years ago to help serve people with needs similar to his own with disposable catheters, urological and continence care medical supplies.

When Bert was in his 20s he suffered a life-changing injury after being thrown from his car during an accident. Facing the future as a quadriplegic however was not the end but the just the beginning for Bert. His injury was a blessing in disguise and enabled him to realize dreams that he never would have had before being injured. Founding UroMed was one of those dreams along with meeting his wife, Joy, in 1995, with whom he raises two children. “Having Joy and our twins, William and Emma, makes me the luckiest guy in the world,” Burns says. “I truly have an amazing life.” Read more»

Cynthia Frisina 

As a successful marketing and nonprofit professional, Cynthia has committed her professional career and personal life to improving the lives of others through marketing education and strategic outreach. Cynthia has spent more than 25 years as an award-winning advertising and marketing professional for Fortune 500 companies, biotech companies, and global healthcare and technology startups. Most importantly, Cynthia is the mother of two wonderful daughters. When her youngest daughter was diagnosed with Cerebral Palsy, she launched “Reaching for the Stars. A Foundation of Hope for Children with Cerebral Palsy” in order to bridge the existing gap of family education, advocacy and research. In a few short years “Reaching for the Stars” grew into the largest parent-led nonprofit cerebral palsy foundation in the world with presence in U.S., Canada, Asia and Australia. Thanks to Blaze Sports, Cynthia’s youngest daughter is now an avid rock climber and adaptive sports athlete.  Read more»

Catherine LeMay

Catherine is a Human Resources and Organizational Development Professional with 15 years experience, distinguished by proven results with companies such as SunTrust, FISERV, The North Highland Company, AGL Resources and Accenture. She has an extensive background in implementing effective change and organizational alignment, developing performance management processes, succession planning and talent reviews, workforce strategies, leadership development, employee relations and engagement, job descriptions and policy and procedure development.  She also has extensive communication writing and planning skills.  Catherine has a BA in Speech Communication and a BA in Political Science. Catherine hails from Sudbury, Canada but has lived in Atlanta, Georgia since 1997.  She is mom to 5 ½ year old Emma and can personally attest to power of sport and physical activity.

Andrew McNeil, Esq.

Intellectual Property and Technology Litigation Practices Associate with the Atlanta law firm of Morris, Manning & Martin, LLP. Mr. McNeil is a part-time instructor at the Georgia Institute of Technology, where he teaches “Public Policy Mock Trial,” a trial advocacy survey course, and is an assistant coach to the Georgia Tech Mock Trial Team.

Duane Morrow

Duane is the Executive Vice President of Field Marketing for Primerica.  While living and working in England, Duane, an avid rugby player, broke his neck during a match in 2004.  He was paralyzed from the chest down but life didn’t end there. As Duane would say his life simply changed and he adapted.  He is a competitive racer ranking the fastest in the US – second in the world.  He plays rugby, golf, tennis, water skis, snow skis and dives just for fun!   Duane rehabilitated at the Shepherd Center with relentlessness and pushed the envelope with Shepherd Center to try an extreme therapy program.  Duane’s passion and positivity is contagious and rubs off on everyone he meets including Shepherd patients that he takes time to meet with regularly.  Mr. Morrow currently serves on the Shepherd Center Foundation’s Board of Trustees.  He is a native of Georgia and lives north of Atlanta with his wife and five children.

Scott Pederson

Scott has spent over 30 years of his career marketing some of the most high profile events, corporations and celebrities in the world. He has staged a World Series, helped develop the National Football League’s most high profile event property (Punt, Pass & Kick), and negotiated endorsement contracts for professional athletes.  He has consulted with each of the four major sports leagues (NFL, MLB, NASCAR and NBA) and with many sports franchises. He has also designed numerous programs enabling clients to leverage their sponsorship investments at retail, including Miller Brewing Company, Gatorade, Pillsbury and General Mills.

Prior to founding Universal Marketing Associates in 1990 and before merging his company with Leader Enterprises, Inc., in 2000, he was director of Marketing at Oklahoma State, Director of Marketing for the Kansas City Royals, and Regional Manager for Miller Brewing Co. Sports.

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Tim Willis, Esq.

US Paralympics Grants Manager and practicing attorney. Inducted into the Georgia Southern University Athletic Hall of Fame in 2006, Tim was the first totally blind student-athlete to compete in NCAA Division I cross-country. A few of his athletic achievements include World Record holder in the 10,000 meter track event, Silver Medalist in 10,000 meters at the 1996 Atlanta Paralympic Games and Bronze Medalist 10,000 meters at the 2000 Sydney Paralympic Games.

Bert’s path to success however started with one person, a recreation therapist during his rehabilitation, and introduced him to wheelchair sports. Reluctantly he gave it a try and ended up competing as a wheelchair athlete on a global scale for 15 years, winning numerous international events including a gold medal at the 1992 Paralympics His work now primarily centers around UroMed’s non-profit, educational program called Life After Spinal Cord Injury (LASCI), a motivational program that takes place in rehabilitation hospitals and other locations to positively influence youth and adults who have recently learned they will be using a wheelchair. LASCI has more than 18,000 members worldwide.

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Cynthia is a member of American Academy for Cerebral Palsy and Developmental Medicine, serves as an External Partner of the Centers of Disease Control and Prevention (CDC) Birth Defects and Disabilities Branch and serves on the Global Review Panel of World CP Day .   She is a recipient of several awards for marketing and her volunteer service and work on behalf of people with disabilities. Cynthia is a published author and sought after speaker on nonprofits, healthcare marketing and social media topics. She holds a BA from University of Illinois and Masters degrees from Northwestern University. 

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Under his ownership/leadership of Leader Enterprises, the company grew to a $12 million agency with clients such as Nike, Motorola, TaylorMade, DirecTV, Vizio and General Mills to name a few. Leader’s marketing and public relations plan for Lance Armstrong’s “LiveStrong” yellow wrist band programs is considered one of the most successful cause-marketing campaigns in history.

Scott sold his interest in Leader Enterprises five years ago and started Celebrate Positive, LLC so that he could focus his efforts on the marketing and development of a program called Positive Athlete. With the help of Super Bowl XL MVP Hines Ward, the Positive High School Athlete Awards were created in Pittsburgh ( where over $30,000 in scholarships will be given away to student-athletes who have overcome obstacles, given back to their communities, and been a positive influence in their schools.  In 2014, Positive Athlete Georgia was launched with the help of current and former professional athletes from the Braves, Falcons, Hawks, Dream, UGA and Georgia Tech.

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